Pay Per Click

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PPC Management Services

PPC stands for Pay Per Click services are an internet model that is used to drive traffic to a website. In this, the advertiser pays when the ad is clicked. It is a way of buying visits rather than attempting to earn those visits organically. Search advertising, Display Advertising, Social Media Advertising, Google Shopping, and sequential remarketing are the major types of PPC.

Search Engine Advertising is the most popular advertising form of PPC. It allows the advertisers to bid for an ad’s placement in a search engine’s sponsored links when a search is conducted on a keyword that is related to the business.

Every time an ad is clicked, the business has to pay the search engine a small fee. A PPC campaign involves research and selecting the right keywords, organizing those keywords into well-organized campaigns, and set up PPC landing pages optimized for conversions.  The Advertisers or the PPC Management Company in India identify the keywords to bid upon, decide the budget and group the keywords to be paired with ads.

A Top PPC Advertising Company in India follows a proven methodology:

  • Define the goal
  • Categorize the products or services
  • Research and Develop a list of the keywords that represents the services or the products
  • Account setup
  • Choose the platform to advertise the ad on
  • Set the advertising budget
  • Set the bids
  • Write ad copies
  • Choose the landing pages
  • Conversion tracking set up

PPC Management Services in India

Here is the type of PPC services:

1: Search Advertising

Search Advertising is a method of placing advertisements on the web pages that shows results from the search queries on various search engines like Google, Yahoo, and Bing. These ads get revealed to users who are actively searching for specific keywords. It is an intent-based PPC advertising. Here are the benefits of Search Advertising Services in India.

  • Works faster than SEO
  • Increased brand awareness
  • More reach

2: Display Advertising

Display Advertising is a process of advertising a product and services through visuals like videos and images on platforms like Google and Facebook.  This type of ad is placed on third party websites in the form of banner, image, or text.  A business online can profit from Display Advertising Services Company in India in the following way:

  • Display ads supports brand awareness
  • Supports retargeting

Improves online visibility

3: Remarketing and Retargeting Advertising

Remarketing and Retargeting are the terms that seem confusing the most of the businesses.  Remarketing is all about engaging the customers with the products and services using a medium, like emails. Retargeting helps in converting those customers through display ads or campaigns. Remarketing and Retargeting Services in India helps in reaching potential customers.

  • Improves chances of converting a lead
  • It saves you money
  • Let’s you leverage mobile and video

4: Social Media Advertising

Social media advertising is the advertisements served to users on different social media platforms. It helps in creating awareness about your business and grants the chance of engaging with the audience frequently. A Social Media Marketing Agency helps in improving the brand’s recognition online with compelling content and accurate information.

  • More inbound traffic
  • Higher conversion rate

Improved brand authority

5: Google Shopping

Google Shopping is a platform that allows users to search for products online shopping websites and compare the prices between different vendors. Google Shopping Ads and Campaign Management Services in India are one of the most effective forms of PPC marketing because the user knows the details before clicking.

  • Grabs Attention
  • Broader reach
  • High Conversion Rates

6: Mobile Advertising

Mobile advertising is a form of advertising that appears on devices like smartphones and tablets using wireless connections. It can be done in the form of banner ads or via SMS. A Mobile Advertising Services Company in India helps you deliver ads that are personalized to your business needs and boosts revenue.

  • Shareable content
  • Instant user response
  • Reaches people in real-time

For availing the measurable and Best PPC Serviced in India, contact Abhisan Technologies Pvt. Ltd.